I was going to put this into some sort of chronological order, but I've decided I can't be bothered. These are all the posts I've made regarding Dasani in recent weeks in one compact, easy to ignore serving. Enjoy.
Mistake 1: Underestimating the importance of total product honesty
Flameproof | new | Dasani I hereby crown myself marketing guru. At least I saw what was going to happen... Of course at first, it was just bad PR.
BBC | Soft drink is purified tap water
Evening Standard | Real thing or rip off?
It was only a matter of time before this particular PR coup blew up in Coke's faces. Glad to know I wasn't the only person to think of Peckham Springs! It'll be interesting to see what they do now. More in this pop up window. This of course is simply a case of not getting people on-side.
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